Habeas Success Story: DigitalMailer
DigitalMailer Leverages Habeas Sender Warranted Email (TM) Service to Stay on ISP WhitelistsDownload PDF of success story
DigitalMailer provides the credit union industry with the latest digital communication products. The company's virtual toolbox includes eStatements, e-Lerts, e-Checks, eSurveys, e-Newsletters, e-Mail Management and Marketing Campaigns, and paper statements. When a credit union deploys a wide variety of DigitalMailer tools its members can select from a menu of available online options, adapting their online experience to suit their own comfort level. The company's products and services are designed to reach millions of credit union members each month.
DigitalMailer's management and staff have been at the forefront of e-business initiatives for more than a dozen years, developing and delivering online banking, online bill payment and online commerce solutions for both public and private companies. And, before that, they were senior managers in large credit unions and corporate credit unions, playing active roles in regional and national financial services organizations and associations.
"At DigitalMailer, we understand the credit union climate, and are working hard to help credit unions shift gears from paper-based systems to virtual tools that can play a key role in increasing loans, revenue and member value," says Ron Daly, president and CEO of DigitalMailer. "Our tools, including eStatements and e-Lerts, are successful vehicles for accomplishing these goals. With the mushrooming spam problem, however, achieving deliverability of these messages was becoming a 50/50 bet. This was unacceptable and we began to look hard for a solution."
Habeas Sender Warranted Email: DigitalMailer Gets Back to Core Business of Developing/Providing Virtual Toolbox
"Trying to stay on whitelists was becoming a big headache," says Daly. "When we considered the amount of time and energy we were spending doing that, as well as trying to figure out exactly who to contact at an ISP or cable company, we realized it was time to stop trying to manage this process and hand it off to an expert. That's when we found Habeas and the Habeas Sender Warranted Email Service. We haven't looked back since."
Today, DigitalMailer's management and staff don't worry about spam filters blocking credit unions' legitimate electronic communication. Instead, they're able to focus their energies on their core business - helping their credit union clients strengthen their businesses. "It's great to have Habeas on our team," says Daly. "Now, we're insulated from spam issues, and our credit union clients are seeing an increase in email delivery. It's a win-win situation."
In fact, the team spirit goes both ways. Habeas is part of the DigitalMailer team, assisting the company with any delivery issues. For instance, if a member doesn't receive his statement, or misses his newsletter, Habeas steps in and works quickly with the ISPs to assert DigitalMailer's Habeas Accredited Sender status.
Implementing Habeas was a snap - in fact, the service was up and running within minutes. Since that time, the company periodically checks the service by sending test messages from two different servers - one that adds the Habeas Warrant Mark to outgoing email, and one that does not.
"Habeas is doing its job, and it's great to be able to show tangible proof of the value of our investment," says Daly. "For example, for each test our technology staff performs, the email with the Habeas Warrant Mark reaches its destination, while the email without the mark gets tagged as spam. Habeas is a tremendous service that almost paid for itself in a single month."
Daly said that his technology group was equally impressed with the Habeas team. "From initial contact to implementation and support, Habeas demonstrated expertise and professionalism," says Daly. "Habeas is clearly a leader in their field, and DigitalMailer is happy to leverage that standing to help our clients reach their members with great success and efficiency. Now, we're proudly wearing the 'white hat,' saving the day for our clients."
Habeas at a Glance
The proliferation of spam, and the response to it, has made email an unreliable medium for legitimate business communications and ecommerce. Habeas is helping to build a sustainable model for email so that legitimate businesses can consistently use email to communicate with their customers, and so that ISPs can be confident that email from these businesses consists of legitimate business-critical communications. Habeas' solutions enable companies to comply with the latest standards and regulations; to identify themselves as adopters of email best practices; to outsource the monitoring and resolution of their email delivery problems to experts at Habeas; and to track and increase the delivery rates of their legitimate email.
How Sender Warranted Email works
FOR HIGH-VOLUME SENDERS OF EMAIL
Get Accredited: improve your email practices and delivery
- Habeas Sender Accreditation tells the world you comply with our strict anti-spam standards.
- Add the Habeas Warrant Mark to your mail-publish important information about your mail in your email headers.
- Get added to the Habeas Whitelist-providing a secure way for ISPs to authenticate your status as a Habeas Accredited Sender.
FOR ISPs, ANTI-SPAM SOLUTION PROVIDERS, AND ENTERPRISES
Identify legitimate email while stopping spam:
- Use the Habeas Whitelist and Habeas Warrant Mark to identify mail from senders who use email 'best practices'
- Provide preferential filtering and delivery status to Habeas-certified email, based on your own policies.
- Team with Habeas to provide data for compliance monitoring so that Habeas can catch problems before you get the support call.
DigitalMailer at a Glance
DigitalMailer Inc. develops and provides digital communication products that assist credit unions in gaining a strategic business advantage over their competitors using internet- and web-based marketing programs. Headquartered in Herndon, Virg., DigitalMailer provides products such as electronic statements, e-newsletters and e-LERTs, an email notification system that notifies customers when specific, requested events occur. DigitalMailer's credit union clients are located in every region of the country - from Hawaii to New York. The company's clients, in turn, serve more than one million members and have more than $9 billion in assets.
Habeas Sender Warranted Email - at a Glance
Fact: Today, the mailboxes of millions of people are crammed with emails they haven't requested-and, in many cases, don't want. Worse, the email they did request is getting trapped as spam. Habeas solves this problem with the Habeas Sender Accreditation Service.
The patent-pending technology and expertise that comprise this service enable companies and individuals to become Habeas Accredited Senders. This means they can add the Habeas Warrant Mark to their outgoing email, a mark recognized by ISPs as a 'passport' for delivery.
Habeas Sender Certification is a structured, comprehensive audit designed to provide transparency into email practices of high-volume commercial email senders. Habeas Sender Certification includes the following:
- Verification of sender's legal identity
- Identification sending domains and IP addresses
- Audit of sender address collection, unsubscribe practices and CAN-SPAM legislation compliance
- Establishment of mail-stream permission levels (Confirmed Opt-in, Transactional, One-to-One, Personal Referral, Single Opt-In)
- Creation of a Sender Profile - reputation credentials used in ISP delivery decisions and ISP mediation
- Ongoing compliance monitoring
Habeas Acquired By Return Path.
