Habeas Success Story: Publishers Clearing House

Habeas Helps Preserve Publishers Clearing House's
Good Sender Reputation
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Reputable Sender Facing Blocking Challenges

PCH has always worked hard to develop and maintain stringent customer-friendly marketing policies, and its approach to online marketing has been no different. However, as the company expanded from print to email, it found that some of its email communications were not getting through to consumers who who wanted to receive them. "Although we used best practices and had implemented strict CAN-SPAM compliant policies even before it was the law, some of our email was still being caught up in spam filters and being blocked for no apparent reason" said Sal Tripi, director of online operations for Publishers Clearing House.
Tripi continued, "People sign up to receive email from PCH, and when it doesn't get through, we get calls and emails wanting to know why. It creates real customer issues for us."

Delivery Issues Impact Business Results

The blocking issue was beginning to negatively affect our revenue and relationships with partners. It was also impacting our ability to acquire new customers," said Tripi. "Without resolving the blocking issues, we were looking at a major problem."

Quick Resolution with Habeas

PCH evaluated several options and selected Habeas. "Habeas had a robust solution and strong relationships with all of the key ISPs, plus they were able to work in a complementary fashion with our email service provider," said Tripi.

First PCH underwent a complete audit with Habeas, and then implemented Habeas' recommendations to address blocking issues. "The whole process only took a few days. The audit was thorough but very unobtrusive. It was not at all cumbersome from our perspective. After the audit, Habeas provided us with recommendations that we could implement ourselves," said Tripi. "It was pretty amazing. Within three days of starting with Habeas, our blocking issue was resolved."

Reinforcing Legitimate Emailer Reputation

PCH has completed Habeas' industry-leading accreditation program, which was developed in partnership with the largest ISPs, anti-spam and other volume email receivers. As a result, PCH is now included on the Habeas Safelist. "We value our reputation as a legitimate sender and are pleased to have the Habeas Certified Sender seal on all of our emails. Like the Good Housekeeping Seal of Approval, it sends consumers a message of confidence and trust," said Tripi.

Proactively Managing Email Delivery

PCH takes a proactive approach to delivery issue resolution, using Habeas to check email content for problematic syntax and monitor its IPs and domain presence over 50 blacklists, as well as complaint feedback statistics from major ISPs and anti-spam groups. "By monitoring our reputation and checking content before we send out our messages, we are able to take action quickly if any issues arise," Tripi said.

Tripi continued, "Habeas also provides us with an ongoing assessment of our deliverability rates for each mailing. With Habeas, we have actionable information about our email delivery. We know right away if there is a problem and have the information necessary to quickly address any issues."

Tangible Business Benefits Realized

"In addition to solving our deliverability problems, Habeas has been a great resource for us to get information about campaigns as well as best practices and up-to-date information about the ever-changing requirements for continuing to have high email delivery rates," said Tripi. "Habeas is very, very helpful. The team explains things, even complex ones, in a way that we can all understand and respond quickly," said Tripi.

Habeas has not only solved our immediate email deliverability issues, but also has allowed us to improve our business overall. With Habeas, we are able to maintain continuity with regards to email delivery, which positively impacts our revenue, our partner relationships and our ability to deliver topnotch customer service," concluded Tripi.