Improve Email Performance and Certainty of Email Operations.
“Return Path manages all aspects of our deliverability. We rely on Return Path to protect our email revenue by keeping our reputation intact and our inbox delivery rates high. You can't argue with a 22% increase and that translates directly into sales for us.”
Chris Woodward,
Manager E-commerce Content & Email - Orvis
Anti-spam filters, new regulations, over-vigilant blacklists, ISP complaint systems and constantly evolving best practices requirements have become the first line of defense in the fight against spam. But these common countermeasures present costly tradeoffs, including an ever-growing number of false positives - which means legitimate email isn't delivered to the inbox. In this challenging environment, how do legitimate senders ensure that your email messages are delivered to your customers and partners, effectively increasing your email delivery rate?
Return Path SafeList is the industry's leading accredited Internet whitelisting service. SafeList customers must pass Return Path's strict reputation requirements to qualify. SafeList customers receive significant delivery benefits to more than a million receiving email systems at partner ISPs, message security providers and enterprises in 190 countries worldwide. These benefits include more reliable inbox delivery and reduced likelihood that content will trigger a spam filter. For organizations that need help resolving delivery issues with ISPs or mail security vendors, Return Path also offers dispute-resolution services.
Reputation Assessment - Return Path Audit, a rigorous reputation assessment, that ensures senders' email processes and infrastructure adhere to industry best practices. Senders that have successfully completed Return Path Audit can assure their customers that they are receiving the highest standards in email services.
Preferential Email Delivery - SafeList IPs and domains achieve improved inbox email deliverability to more than a million email networks at major ISPs and enterprises around the globe. Senders have greater editorial freedom with their email text, even when messages include traditional spam indicators (such as a large amount of HTML, or words such as "free" and "mortgage").
SafeList Monitoring Tools - SafeList Monitor has been updated to provide you with a customized, dynamic mapping tool that shows you the many ISPs, corporations, government agencies and universities globally which are checking your reputation on the Return Path SafeList. You can learn who they are, where they are and how many times they check. This easy-to-use tool gives you a dynamic interactive map of where your receivers are and provides detailed drill-down query analyses - all of which you can easily export to Excel.
Email Delivery Resolution - As a trusted third party, Return Path provides delivery resolution services if SafeList customer email is blocked by an ISPor a blacklist.
Email Compliance Verification - Return Path monitors sender email practices on an ongoing basis to ensure continuous compliance with Return Path SafeList standards, adherence to industry best practices, correct implementation of authentication standards and proper configuration of your technical infrastructure.
