Delivery Resolution
“Return Path manages all aspects of our deliverability. We rely on Return Path to protect our email revenue by keeping our reputation intact and our inbox delivery rates high. You can't argue with a 22% increase and that translates directly into sales for us.”
Chris Woodward,
Manager E-commerce Content & Email - Orvis
Habeas has standing relationships and maintains ongoing dialogue with many of the leading ISPs. This includes the sharing of information regarding policies, practices and issues. Habeas has dedicated delivery resolution experts to make sure that we do everything possible to maximize delivery of messages to recipients' inboxes.
When their customers report a message as spam, some ISPs use feedback loops as a method for advising senders that their mail is unwanted. Some ISPs have created user interfaces which include a button or some device which allows a user to indicate that an email message is spam. When a customer clicks on the "This is spam" button for a message from a sender who has set up a feedback loop, the ISP will then forward the message to the provided address for the purpose of unsubscribing the member. A feedback loop is a trusted unsubscribe mechanism: the end user trusts the ISP to handle the complaint, and the ISP trusts the sender to unsubscribe its customer.
Please note, however, that some ISPs remove the email address of its customer before returning the message to the sender, so it is important for senders to utilize some method other than an email address within a message in order to identify the recipient.
As part of the services provided by Habeas in connection with Email Monitor, Habeas can enroll you in the feedback loop program at AOL. Feedback loops are used by AOL to request unsubscribing its customers when they report a message as spam. When an AOL customer clicks on the "This is spam" button for a message from a sender who has set up a feedback loop, AOL will then forward the message to the provided address for the purpose of unsubscribing the customer.
Please note, however, that AOL removes the email address of its customer before returning the message to the sender, so it is important for senders to utilize some method other than an email address within a message in order to identify the recipient.
As part of the services provided by Habeas in connection with Email Monitor, Habeas can enroll you in the feedback loop program at Netzero/Juno. Feedback loops are used by Netzero/Juno to request unsubscribing its customers when they report a message as spam. When a Netzero/Juno customer submits a message from a sender who has set up a feedback loop, Netzero/Juno will then forward the message to the provided address for the purpose of unsubscribing the customer.
Delivery Monitor tracks delivery success at more than two dozen ISPs, and 100% delivery failure strongly indicates that an ISP is blocking your email. However, to be certain that a block has been put in place, you will need to review the bounce logs and read the rejection messages from the ISP. These logs and bounce messages are the best sources of information about possible blocks. If you cannot locate a bounce message, check the mail server error logs. An error message in the 500 range usually indicates a blocking issue.
If you are being blocked, Habeas provides Delivery Resolution services for Safelisted domains and IP addresses to assist in resolving these problems. If you believe your messages are being blocked by an ISP, please forward a copy of the bounce message or SMTP error log along with a copy of the creative, including complete headers, to blocked@habeas.com.
If one of your domains or IP addresses is listed on a Blocklist, Habeas provides Delivery Resolution services for Safelisted domains and IP addresses. Habeas tries to be proactive in identifying and initiating the process of resolving Blocklist issues as they occur. If you believe any of your domains or IP addresses have been Blocklisted, please forward a copy of the bounce message or SMTP error log along with a copy of the creative, including complete headers, to blocked@habeas.com.
Habeas provides Delivery Resolution services for its customers with Safelisted IP addresses. Delivery Resolution includes Habeas making its best efforts to have its customers' Safelisted IP addresses removed from Blocklists, although Habeas cannot guarantee that such efforts will be successful.
Customers on the Habeas Safelist finding themselves on a Blocklist should contact Habeas by calling the Habeas Customer Service department at 650-694-3397 or by sending an email message to blocked@habeas.com. Please be prepared to provide the IP address which is blocked, and the identity of the Blocklist on which that IP address appears. Habeas will contact you if additional information is needed, and also will report on the results of its efforts to have the Blocklisting removed.
Some ISPs, AOL for example, remove the email addresses of their users before returning a feedback loop message to the sender. Senders must add a unique header to each message as an identifier and correlate that identifier with an email address in a database. Thus, when a feedback loop report is returned, the sender may then use the identifier to search the database for the corresponding email address and then remove that address from its mailing list.
