Feedback Monitor
“Return Path manages all aspects of our deliverability. We rely on Return Path to protect our email revenue by keeping our reputation intact and our inbox delivery rates high. You can't argue with a 22% increase and that translates directly into sales for us.”
Chris Woodward,
Manager E-commerce Content & Email - Orvis
Feedback Monitor is a component of Email Monitor. Feedback Monitor consolidates information provided by feedback loops set up with receivers, reports from anti-spam organizations such as SpamCop, as well as feedback provided directly to Habeas by recipients. With Feedback Monitor, senders can see quickly how recipients are responding to email campaigns.
Feedback loops (see the knowledgebase entry on "What is a feedback loop?" for additional information about feedback loops) are a crucial component of Feedback Monitor, and the full effectiveness of Feedback Monitor cannot be realized without the use of these feedback loops. Habeas Customer Service representatives work with its customers to set up feedback loops with the receivers offering them.
The Feedback Monitor pane is in the lower right corner of the Email Monitor Dashboard. The Dashboard shows a summary snapshot of Feedback Monitor results, and clicking the "[More]" hyperlink in upper right corner of the title bar of the Feedback Monitor pane presents a more detailed view. This detailed view also may be reached by clicking on the "Feedback Monitor" button on the navigation bar which appears on each screen of all Email Monitor applications.
The Email Monitor Dashboard displays only summary results of Feedback Monitor. By default, results for the preceding week are displayed, but results for the preceding month or three days may be shown instead by clicking on the hyperlinks immediately above the Safelist Hit Monitor and Delivery Monitor panes. Additional details are presented after clicking on the "[More]" hyperlink in the upper right corner of the title bar of the Feedback Monitor pane.
The Feedback Monitor detail view makes a great deal of information available. The four panes that constitute the Feedback Monitor detail view are as follows: Feedback Count over Time, Feedback Count by Source, Feedback by IP Address, and Feedback by Subject Line. Fields for entering a date range in which you are interested appears between the panes described above and the navigation bar. Enter the start and end dates which defined the period of interest and click the button labeled "Go".
Please note that Feedback Monitor does not display the email addresses of the feedback reports. Moreover, most service providers remove the email address from feedback reports before they are forwarded to senders. Therefore, senders must add a unique header to each message as an identifier and correlate that identifier with an email address in a database. Thus, when a feedback loop report is returned, the sender may then use the identifier to search the database for the corresponding email address and then remove that address from its mailing list.
Feedback forwarding is a feature of Feedback Monitor in which senders who receive feedback messages directly from a service provider forward those messages to Habeas in order that the information is included in Feedback Monitor reports. When feedback forwarding has been enabled for a service provider, then the results will be incorporated in Feedback Monitor reporting and provide a single reporting source for all email streams. Currently only MSN/Hotmail sends feedback directly to senders.
In order to incorporate feedback received directly from service providers into Habeas' Feedback Monitor, the sender should contact the Habeas Customer Support department to have this feature enabled and provisioned. The Habeas Customer Support department can be contacted by phone at 650-694-3397 or by email at support@habeas.com. After the Customer Support department has completed provisioning feedback forwarding, then the feedback will be incorporated into Feedback Monitor reporting.
By default, feedback is reported only for the 50 most recent campaigns and/or subjects. In order to view the feedback for previous campaigns and/or subjects, enter a different Start and End date in the two fields following "Enter Date Range" on the Feedback Summary page and then click the button labeled "Go".
