Miscellaneous
“Return Path manages all aspects of our deliverability. We rely on Return Path to protect our email revenue by keeping our reputation intact and our inbox delivery rates high. You can't argue with a 22% increase and that translates directly into sales for us.”
Chris Woodward,
Manager E-commerce Content & Email - Orvis
Confirmed Opt-in confirms recipients' interest, prevents erroneous subscriptions, reduces inactive recipients, and provides proof of opt-in. Confirmed Opt-in confirmation logs allows senders to refute any spam complaints that may arise and generally are viewed as the most privacy-conscious way to handle subscriptions. Corporate and ISP filters are more likely to whitelist messages if confirmation logs are available, and they also protect senders against lawsuits based on anti-spam legislation by providing evidence of solicitation. Single Opt-in provides none of these benefits.
You may have the validator check the page at a URL you specify, or you may upload a file which the validator will then check. Correct HTML formatting is important because AOL and MSN Hotmail are known to reject messages with HTML errors. http://validator.w3.org/
The following process allows you to set the host name in the Internet Information Server (IIS) SMTP Virtual Server, as well as the "Masquerade domain" which is the domain name submitted by the sending mail server at the HELO stage of establishing an email exchange between two mail servers.
The Habeas Audit is a structured, comprehensive audit of email practices and includes the following:
Senders that pass the Habeas Audit are eligible to be added to the Habeas SafeList and are qualified to use the Habeas headers enabling outbound email to be recognized by mail gateways around the world as legitimate mail.
Habeas serves as an established, neutral source of industry accreditation to evaluate the assertions of senders of bulk commercial email. Habeas is an intermediary organization that has created a network of trust between senders and receivers. Accredited senders' messages are recognized by participating receivers as legitimate email to be delivered with priority to their intended recipients. Moreover, accreditation allows the Delivery Resolution team to advocate on behalf of senders as legitimate senders to Internet service providers and the receiving community. Habeas also assists and supports senders in understanding and complying with changes in industry best practices, ISP requirements, and state and federal legislation and regulations.
By forming partnerships with some of the world's largest receivers, Habeas avoids the problems of overly aggressive spam filtering at corporate gateways by working directly with ISPs who have already established relationships with the major Global 3000 companies. In addition, senders will have more freedom in developing the creative content of their messages because they will not have to worry about content-based filters.
Some customers have seen as much as a 25% improvement in deliverability after beginning use of Habeas services. Many customers felt they were having reasonable deliverability rates until they began using Habeas services at which time they discovered through delivery monitoring, and the Certification and auditing process, that they faced a number of previously unrecognized issues having an adverse impact on deliverability.
Habeas constantly monitors the sending activities of its customers, therefore often becoming aware before the sender of problems with delivery to a particular ISP. Some receivers are slowing down receipt of messages from sources not whitelisted or accredited, so Habeas customers can enjoy the advantage of faster throughput. Finally, the Habeas services provide improved visibility; its customers discover what their reputations are, as email senders, among email receivers. Habeas monitoring service provides on-going knowledge of how its customers are perceived in the market.
Habeas Certified senders may use certain headers which are included with each message. Use of the headers alone will not ensure delivery. The Habeas Safelist is the most important component. The headers trigger a check of the Safelist, which is entirely controlled by Habeas. If the source is using the headers without authorization, then it will not appear on the Safelist, and the fraudulent use will readily be apparent.
In addition, Habeas publishes a Blacklist of senders who have attempted to use its services fraudulently. This Blacklist also is publicly available. Habeas also makes available an email address (reports@habeas.com) as well as a web page (http://www.habeas.com/report/) for reporting improper use of its headers.
Habeas provides the most complete solution in today's marketplace to establishing trusted email delivery between legitimate senders and large volume receivers. Monitoring and delivery resolution services are an integral function of this mission. Habeas provides the only whitelisting solution to differentiate levels of the permission relationship between the sender and consumer, e.g., transactional, Confirmed Opt-in or Single Opt-in. Additionally, Habeas has the premiere market solution to provide a visible, identifiable whitelisting mark in each message header (patent pending). These headers mitigate problems before they escalate because administrators and Blocklists are able to visibly identify Habeas-certifed senders, and forward complaints directly to the Certification agency (Habeas) rather than list the sender on a Blocklist. Habeas provides a complete, unified platform built on the ability to certify (Safelist), monitor (Email Monitor) and audit (Delivery Resolution).
At its inception, Habeas licensed a copyrighted haiku to be used in email message headers as a method for receivers to identify legitimate, wanted email from senders that had passed the Habeas Certification process. Litigation would be pursued against those who used the haiku without being licensed to do so. Habeas successfully sued several spammers for unauthorized use of the haiku. However, so many spammers began using the haiku without authorization that it was impossible to pursue litigation against all of them. Consequently, Habeas developed the Safelist as an adjunct to the haiku. A message containing the haiku would trigger a check of the Safelist to determine if the message had originated from an authorized IP address.
As time passed, Habeas realized that the Safelist was a more efficient way of identifying Habeas Certified senders. Use of the haiku was disfavored, and two header lines were substituted. These two new headers also triggered a check of the Habeas Safelist, but the headers were not copyrighted and were not the basis for litigation. Senders using Confirmed Opt-in address collection practices may still use the haiku, but it is no longer a requirement.
Habeas is a Latin word meaning deliver, and that is what this company is all about. The right of Habeas Corpus -- meaning "to deliver the body" -- was enshrined in the Magna Carta, signed in the meadows of Runnymede in 1215. A Writ of Habeas Corpus is an order directing that an individual be delivered to the issuing court. The right to appeal one's case to an independent authority is one of the most basic human rights, which is why Habeas Corpus has been called the Great Writ of personal liberty. We believe that getting only the email you want is a personal liberty as well. At Habeas, we help "deliver" the "body" of your wanted emails.
