Certified program members average a 27% lift in overall inbox delivery rates--some see over a 40% lift. And that lift in delivery lays the groundwork for the higher response rates that translate into direct revenue for marketers in our program.
As a member Return Path Certification, you’ll have access to the largest and broadest whitelist in the email universe, covering more than 1.8 billion mailboxes worldwide. Plus, you will receive special treatment based on your performance and reputation giving you the creative freedom to develop campaigns that better connect with your subscriber, extend your brand value and generate higher response rates. The end result is greater ROI on your email program investment.
Certified program members gain special privileges at over 1.8 billion inboxes worldwide. Safe senders experience improved delivery to over 300 million inboxes. This provides program members access to the largest and broadest whitelist in the email universe. No other product or service can match the depth of coverage offered by Return Path Certification.
Certified program members receive preferential treatment at two of the world's largest ISPs - Hotmail and Yahoo! as well as hundreds of other ISPs and filtering companies. This results in higher delivery rates, which is the foundation of higher response rates. Program members average a 27% lift in overall inbox delivery rates--some get over a 40% lift. Our coverage list also includes GoDaddy, Cox, Comcast, Road Runner, Earthlink, key international domains and hundreds more. View the full coverage map.
With email, what you see may not be what your subscriber gets. For Certified senders, images are automatically enabled at Windows Live Hotmail and Yahoo! so you can focus on optimizing your campaigns for higher response and improved subscriber experiences.
ISPs automatically block links to protect subscribers from spam and phishing scams. As part of the network of trust, your email will be delivered with links automatically enabled. This way, you’ll never miss a click!
Leading ISPs rely on Return Path’s Certification program to differentiate legitimate businesses from spammers. In fact, hundreds of ISPs currently use our whitelist to make email filtering decisions including Hotmail, Yahoo!, GoDaddy, Cox, Earthlink, Road Runner, Comcast and hundreds more.
Certified senders will experience improved delivery at thousands of businesses that use filtering solutions from Spam Assassin, IronPort Systems and Cloudmark making this an ideal solution for not only B2C marketers but B2B marketers as well. View the full coverage map.
Certified members also benefit from no hourly throttling limits at Hotmail, assuring timely delivery and providing the flexibility responsible email marketers deserve.
Certified members benefit from the trusted “unsubscribe” button on the Windows Live Mail interface. This allows subscribers to opt-out instead of reporting a complaint; a situation that could negatively affect your sending reputation and disqualify you for certification.
Program members receive a beneficial initial score with SpamAssassin filtering. This enables email senders to use words and phrases that may have traditionally caused their email to be filtered. Because of your trusted status in the program, using words like “Free shipping,” “Lowest Price” or even making “Guarantees” will not impact your deliverability. Now you can focus on creating the optimal offer, survey or newsletter without compromise and with confidence that your message is delivered to the inbox.
Return Path Certification provides you with real time notification on the status of your IPs via status alerts. Additional detailed information is available via a web interface and a daily performance report. This way you’ll know which IP addresses are delivering to the inbox and which IP addresses might require remedial action.
If for some reason, your IPs have been temporarily disabled or you need help gaining acceptance to the program, Return Path experts are ready to assist.
There are no technical adjustments, software installations or other set-up requirements once you qualify. You will simply be added to our whitelist, and the ISPs and filtering companies that rely on our whitelists will query the list and you’ll get the preferential treatment you’ve earned by maintaining a stellar reputation.
Depending on the amount of email you send, your CPM (cost per thousand messages) could be as low as six cents, making it a welcome solution for marketers who don’t want to pay a premium just to get delivered. Plus if you are upgraded to Certified, there is no extra charge – just bigger benefits.
As a trusted sender in our program, your good reputation is certified. ISPs will get to know you and your mailstreams and have confidence in delivering your mail. If you’ve built a reputation based on trust, you won’t have to pay dearly to benefit from it.
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