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| | Habeas Announces Partnership with BoxSentry to Drive Better Email Reputation in Asia Pacific and Middle East Partnership Advances Both Inbound and Outbound Deliverability Rates in Large and Growing Email Markets
Mountain View, Calif. - October 8, 2007 - Habeas, Inc., the industry leader in email reputation services, today announced its partnership with BoxSentry, a global email deliverability solutions company which focuses on non-English speaking markets in the Asia Pacific and Middle East.
BoxSentry will integrate and resell Habeas' Safelist, Audit and Email Monitor products to ISPs and major email senders throughout the Asia Pacific and Middle East via BoxSentry RealMail platform. The integration of Habeas’ positive sender reputation capabilities into RealMail significantly enhances BoxSentry's unique email deliverability proposition for the many organizations that are facing increasing challenges with spam, and ensuring that their legitimate email is effectively delivered.
BoxSentry is the first certified Habeas reputation services agency to conduct audits and delivery resolution services in native languages in these regions. This strategic partnership will improve deliverability by objectively auditing and monitoring the performance of email senders to reduce false positives and establish reputations of legitimate senders. Ultimately, this will restore confidence in email as a critical communications channel for businesses in the Asia Pacific and the Middle East. Becoming a certified partner for Habeas reputation services is not only a natural extension of BoxSentry's pioneering work with email deliverability using the RealMail security platform, but also adds another significant component to the range of specialized solutions that the company is able to offer.
The partnership between Habeas and BoxSentry builds on the expertise of each company to achieve near-100 percent deliverability of 'good' emails. While Habeas certifies legitimate senders that proactively follow email best practices, BoxSentry builds a trust network amongst senders and receivers in the region by protecting and fast-tracking delivery of critical business emails, then blocking incoming spam and other email-borne malware assuring messages from senders with the highest levels of reputation and largest levels of reader trust are delivered. Currently, Habeas SafeList - part of the Habeas Reputation Network - receives nearly one billion requests a day to determine legitimate email delivery from more than five million receiving networks worldwide.
The BoxSentry RealMail platform, which integrates automatically self-learning "accept" lists, sophisticated heuristics, reputation data and sender authentication methods, enables enterprises to counter attacks on their networks, including spam. The partnership will enable organizations using RealMail to provide senders with proper authentication, permission and privacy; ensuring that legitimate email is efficiently delivered. It will also extend Habeas' global reach and presence, driving further adoption of email reputation services.
"The number of organizations in the Asia Pacific and the Middle East today who are using email as a prime communications tool is significant and increasing. We can work with them to make effective delivery of legitimate email a near certainty," said Manish Goel, CEO of BoxSentry. "Through our partnership with Habeas, we are creating a new category of email services that is based on reputation and trust. This represents a truly unique approach to email deliverability."
"Email reputation and deliverability is not a problem unique to the United States," said Chuck Swenberg, vice president of sales and business development of Habeas. "We have partnered with BoxSentry because they are committed to improving the deliverability of email in a region that is of strategic importance to Habeas. In fact, BoxSentry's work with many leading ISPs, enterprises and government organizations in the Asia Pacific and the Middle East, demonstrates that reputation and deliverability is one of the driving factors of success in our global economy."
About BoxSentry BoxSentry is an innovative email deliverability solutions provider with operations across the Asia Pacific, Middle East and Europe. Its development teams are based in the UK and Australia. BoxSentry solutions for email deliverability integrate the key components of reputation, authentication and anti-spam methodologies for its clients. RealMail is BoxSentry's patented email security platform that has been developed to accurately protect legitimate emails and stop spam in English and the major languages of the Asia Pacific and Middle East regions. BoxSentry's unique approach to email deliverability is effectively redefining the email security agenda. More information can be found at www.boxsentry.com. About Habeas Inc.
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