Habeas' Email Reputation Monitor Tracks Blocklists; Helps Businesses Improve Email Marketing Campaigns

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- February 06, 2007 -- Habeas, Inc. (www.habeas.com), the company that certifies the reputations of legitimate email senders, today announced a new reputation service for its on-line customers. With this offering, Habeas is enabling a broader segment of companies to examine and monitor their email reputations at a low cost while still leveraging the largest reputation service available today.

2007 is shaping up to be a year of many things for email marketers... none more important than the idea of maintaining a good reputation. As more companies rediscover their email marketing programs, the urgency to ensure actual inbox delivery has become increasingly important. Interestingly, nothing ensures maximum deliverability as much as a good email reputation on the Internet, since a good reputation trumps or greatly minimizes the army of content filters and blocklists that prevent email delivery. With non-delivery continuing to hover at 20% or more, according to Habeas' monthly deliverability summary report from August to December 2006, companies demand tools to proactively monitor and maintain their email reputation.

Habeas now provides its on-line customers with an email monitoring service to proactively manage their message reputations. Habeas monitors more than 50 of the most important email blocklists, alerts customers when changes in compliance rules occur and recommends actions on how to address reputation issues. Habeas also performs a Reputation Check for its clients. Reputation Check helps ensure a vendor is properly publishing an SPF record, and looks for open relays, reverse DNS and MX record problems.

"E-commerce isn't the future, it's now. Today, successful email marketing campaigns are vital to businesses, and a good email reputation is vital to email marketing," said Habeas CEO Des Cahill. "Habeas' email reputation management services help businesses reach their customers and avoid unnecessary spam filters. Reputable vendors reaching their targets results in increased returns."

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com