Des Cahill's "Ask the Experts" Roundtable Session to Discuss E-mail Reputation as the Key to Driving Marketers' Business Results

Des Cahill, CEO of Habeas, the industry leader in email reputation services, will present an "Ask the Experts" session at the Direct Marketing Association (DMA) 2007 Conference & Exhibition, taking place October 13 - 18 in Chicago.  As part of the conference, Cahill will discuss why email reputation is the critical component to securing marketers' deliverability and driving business results.

DMA07 Conference & Exhibition

Who:           Des Cahill, CEO of Habeas

What:          Six Steps to Improving Sender Reputation

When:         October 15, 12:15 p.m. - 1:30 p.m.

Where:        McCormick Place West in Chicago, IL

DMA07, the DMA's annual conference and exhibition, is the largest gathering of direct marketing professionals in the world.  DMA07 will feature more than 150 educational sessions, as well as industry roundtables, case studies, white papers and research reports. 

On Monday, October 15, Cahill will discuss why blocklists are marking an increasing number of legitimate email campaigns as spam and how organizations can practice good email practices.  He will then share how Publishers Clearing House improved its sender reputation, and thus its email deliverability, in six easy steps.   

If you are a member of the press and would like to schedule a meeting with Habeas at the conference, please contact Becky Caudill, SHIFT Communications, at bcaudill@shiftcomm.com or 415-591-8418.

About Des Cahill

Des Cahill brings extensive executive-level experience in marketing, sales and operations from some of America's best-known technology companies - Apple Computer, America Online and Netscape - as well as from successful startups like Autonomy, BridgeSpan and eFax.com.  Cahill is responsible for all company operations at Habeas and is a member of the board of directors.  He is a frequent speaker and noted industry expert on email authentication, reputation and delivery related issues.

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com