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| | Email Marketers Improve Email Reputation and Deliverability Through CAN-SPAM Compliance MOUNTAIN VIEW, CA — March 06, 2007 — Habeas, Inc., the industry leader in email reputation services, today announced a partnership with LashBack, LLC, the company that provides actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers. The partnership ensures that Habeas customers have the highest level of access to compliance and unique monitoring data through LashBack's CAN-SPAM Compliance Monitor services. Utilizing LashBack monitoring services allows Habeas to deepen its understanding of new and distinctive email data for its certified SafeList clients. Compliant email marketers have better reputations and higher deliverability, and with enhanced services to resolve email delivery problems, Habeas can now see if certified clients are compliant with highly specified guidelines, and also show examples of non-compliant consumer email. The LashBack compliance feedback loop is able to inform the deliverability consulting process of problems ranging from violations of the nine points of CAN-SPAM compliance through enforcement of internal corporate and best practices policies for email marketers. Ultimately, this will enable Habeas to offer its customers a cost effective compliance monitoring service and a valuable third party perspective to ensure efficacy and deep domain expertise in CAN-SPAM compliance. Habeas provides LashBack with an industry leading reputation services and email trust authority, validating the importance of compliance as a key to maintaining good reputation and email deliverability. Through this partnership, Habeas helps email marketers understand they can both monitor and resolve email problems adhering to best practices, while complying with federal regulatory rules and policies. "We believe compliance and reputation makes the most sense for email marketers attempting to improve deliverability and revenue," says W. Brandon Phillips, Co-Founder and CEO of LashBack, LLC. "Our work with Habeas ensures marketers the best opportunity to analyze email messages, see emails all the way to consumers' inbox and to know more about their overall compliance processes." "LashBack gives us the ability to help our certified customers visualize their best practices efforts while analyzing new and unique information on email deliverability," says Chuck Swenberg, Vice President, Sales and Business Development with Habeas. "This partnership exemplifies the kind of cooperation necessary to uphold the highest practices and standards for email marketers." About LashBack, LLC LashBack is the first and only complete CAN-SPAM compliance monitor service for email marketers. Founded as a consumer product driven anti-spam company, LashBack evolved into C2B data services providing actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers. One powerful concept for consumers, ISPs and anti-spam companies — Safe Unsubscribe — now provides the real world data for the first complete CAN-SPAM Act compliance service offered exclusively by LashBack. Compliance and reputation mean deliverability and revenue. About Habeas inc.
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