Marketers Maintain Brand Integrity and Reputation Through CAN-SPAM Compliance

MOUNTAIN VIEW, CA -- April 18, 2007 -- Habeas, Inc., the industry leader in email reputation services, today announced its partnership with LashBack, LLC, the company that provides actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients. This partnership announces Habeas Partner Monitor, which allows partners to solve their own reputation issues by capturing a sample of the email data stream sent by marketing partners, and analyzes it to ensure that emails comply with the CAN-SPAM requirements. This solution ensures that corporations can ensure that email sent on their behalf is compliant under CAN-SPAM requirements.

Habeas Partner Monitor provides clients with an exclusive solution that gives greater visibility and control into their marketing partners who are non-compliant emailers or brand violators. Partner Monitor solves the problem of not being able to see their activity by analyzing email messages sent after leaving a partner's control, and extending visibility into consumers' inboxes. This unique data source provides a direct window into how consumers experience brand through a partner's email practices.

Habeas Partner Monitor gives clients the power and control to enforce compliance and ensure the customer experience with a brand is controlled and effective -- preventing marketing partner activities from putting their brand or reputation at risk. Clients also gain partner compliancy down to the message level, a unique real-world view into consumer originated data streams, and a plethora of compliance tools to reinforce the importance brand and reputation integrity.

"Enforcing compliance among third party partners is the smartest thing any business can do in this era of rogue emailing," says W. Brandon Phillips, Co-Founder and CEO of LashBack, LLC. "This exclusive relationship with Habeas simply hammers home the idea that compliance and reputation is the most effective way for marketers to protect their brand, reputation and deliver critical emails."

"LashBack affords us the ability to provide our clients with a powerful solution that holds partners accountable to email compliance and reputation," says Chuck Swenberg, VP of Business Development of Habeas. "With this real-world knowledge about their email practices, we can help our clients reduce risk and improve revenue."

About LashBack, LLC

LashBack is the first and only complete CAN-SPAM compliance monitor service for email marketers. Founded as a consumer product driven anti-spam company, LashBack evolved into C2B data services providing actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers. One powerful concept for consumers, ISPs and anti-spam companies -- Safe Unsubscribe -- now provides the real world data for the first complete CAN-SPAM Act compliance service offered exclusively by LashBack. Compliance and reputation mean deliverability and revenue.

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com