Email Marketers Leverage Extensive Services to Track Email Delivery, Reputation, Feedback and Content Checking

Mountain View, Calif. - May 22, 2007 - Habeas, Inc., the industry leader in email reputation services, today announced its partnership with ThinData, Canada's leader in permission-based email marketing, to enhance ThinData's sender reputation and bolster the company's industry-leading delivery rates. The partnership extends Habeas' reach into the Canadian email marketplace to promote reputation services. By aligning with Habeas, ThinData secures its position as the Canadian email authority and confirms its commitment to improving email privacy and anti-spam compliance.

As part of the partnership engagement, Habeas reviewed all of ThinData's standards and practices. As a result, all subsequent emails deployed through its Email Marketing System (ThinData EMS) will be certified by Habeas, facilitating increased acceptance by leading spam-filtering systems. Typically, senders that pass Habeas' rigorous email certification process are eligible to be included on the Habeas Safelist. This list is checked by Internet Service Providers (ISPs) and Anti-Spam Organizations to identify senders that adhere to the strictest permission-based standards and best practices.

"Our clients depend on us to ensure their permission-based email is delivered to the inbox," says Wayne Carrigan, Vice President of Client Strategy at ThinData. "Providing our clients access to Habeas' products and services will give them the edge they need to maximize their email marketing efforts."

Moreover, ThinData will resell and integrate the Habeas Email Monitor into the ThinData EMS platform. The Habeas Email Monitor is a comprehensive set of business intelligence services for tracking email delivery rates, reputation, feedback and content checking - all via an easy-to-use interface.

"Partnering with ThinData will not only provide significant value to our existing offering, but will certainly extend the breadth and depth of our presence in the Canadian market," said Chuck Swenberg, Vice President of Business Development at Habeas. "Our relationship with ThinData shows that helping companies become successful senders of email is a combined effort by creative and conscientious companies."

About ThinData
Founded in 1995, ThinData (www.thindata.com) provides permission-based email marketing software, strategy and creative. ThinData helps clients utilize the power of email to conduct targeted communications to build loyal customers, leveraging its industry-leading email marketing software, ThinData EMS. ThinData's clients include Air Canada, Aeroplan, BMO, Delta Hotels, Direct Energy, and Points.com

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com