Reputation Management Key to Maintaining Credentials to Ensure Legitimate Email Delivery for European Senders

Cologne, Germany - December 18, 2007 - Habeas, Inc., the industry leader in email reputation services, has expanded its global reputation network through a strategic alliance with eco, the established whitelist provider in Germany (http://www.certified-senders.eu), and the German ISPA & Internet Industry Association. The partnership extends Habeas SafeList whitelist services into the European Union's largest Internet economy and allows German email senders to more effectively reach local audiences and other geographical markets. Email networks in these markets can now more effectively identify legitimate email senders and ensure that opt-in messages are delivered.

For organizations looking to connect with their constituents, a quality reputation is the enabler to increased deliverability. Email senders with the best reputation and highest level of reader trust improve inbox performance. While Habeas identifies and certifies senders that proactively follow email best practices through its Habeas SafeList, eco's Certified Senders Alliance (CSA) accredits commercial senders who comply with a set of standards and a code of conduct relevant to the European market. This approach reduces the time and effort Internet Service Providers (ISPs) spend determining if the sender fulfills the criteria necessary for inclusion on a whitelist.

"Having established the CSA as the number one whitelist in Germany, Habeas services perfectly complement our strategic efforts to expand service to other European countries," said Sven Karge, head of the content department at eco. "Email reputation is one of the most important issues facing senders today because it ensures their messages reach the inbox and are read by customers. Through our partnership with Habeas, we are working to increase the legitimacy of the messages people receive, thereby increasing their trust in the senders."

As a part of the Habeas Reputation Network, Habeas SafeList currently receives nearly a billion requests each day from more than five million messaging systems worldwide. These requests to qualify legitimate email through Habeas SafeList have grown ten-fold since 2006 as the Habeas Reputation Network has grown. SafeList customers who pass Habeas' strict reputation requirements receive a significant increase in delivery, reduced likelihood that content will trigger a spam filter and expert assistance in dispute resolution should any delivery problems arise.

"Habeas continues to partner around the globe with service providers and technology companies who share our commitment to fostering the best in email deliverability to the inbox through the adoption of reputation services," said Chuck Swenberg, vice president of sales and business development for Habeas. "As the largest economy in the European Union, Germany was a logical next step in our global expansion. eco is a partner to ensure legitimate email reaches users' inboxes and that commercial senders are maintaining trusted relationships, a key factor in deliverability."

About eco

eco (http://www.eco.de) is the Association of the German Internet industry. Its more than 370 members employ over 250,000 people and achieve a business volume of approximately 50 billion euro annually. The eco association represents each of the 190 backbones of the German Internet, making eco one of the largest associations of its kind on a global level. The association's aim is to enhance the Internet economy and Germany as a destination for business by advancing the commercial use of the Internet and the interests of the German Internet economy in politics, legislative procedures and international committees. Furthermore, eco runs the German Commercial Internet Exchange, DE-CIX (http://www.de-cix.net), one of the world's largest Internet exchanges, as well as the Certified Senders Alliance (http://www.certified-senders.eu). Contact: Sven Karge, eco, +49 221 7000 4819, Sven.Karge@eco.de

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com