Creative Software Company Unblocks Email Problems With Habeas Sender Solutions

MOUNTAIN VIEW, CA - August 21, 2006 - Habeas, Inc. (www.habeas.com), the company that certifies the reputations of legitimate email senders, today announced that Ohio Distinctive, a software development company that offers educational and health-related programs, has implemented Habeas' comprehensive and easy-to-use sender solutions - Reputation Monitor, Delivery Monitor and the SafeList - to solve its critical email delivery issues and strengthen its email reputation among Internet service providers.

Ohio Distinctive relies heavily on email to promote its products, generate leads and communicate with its customer base. When they decided to send email direct rather than through an Email Service Provider, they encountered innumerable email blocking problems, leaving as many 30,000 emails blocked and rudderless. Without reason, even AOL decided to block Ohio Distinctive, misidentifying them as spammers. The impact on its email marketing business was palpable. Wildly inconsistent day-to-day sales numbers along with not receiving even cursory bounce notices prompted Ohio Distinctive to find an email delivery problem-solver.

Utilizing Habeas' complimentary Reputation Assessment, Ohio Distinctive was able to see a Habeas solution in action, receiving the most comprehensive email analysis the company had ever experienced. Subsequently, Ohio Distinctive purchased all of Habeas' easy to implement sender solutions and was up and running immediately. Ohio Distinctive is now able to send email direct with much better deliverability than with an Email Service Provider - at a fraction of the cost - and achieve consistent daily sales at levels previously attained before its email deliver problems.

"We signed with Habeas one day and the next day we were whitelisted with AOL. It was amazing how quickly it all happened," said Samantha Streamer, director of marketing with Ohio Distinctive. "We clearly needed help and Habeas offered solutions that Ohio Distinctive needed to solve our email blocking problems. In addition to solving our critical email deliverability issues, Habeas is also helping make Ohio Distinctive be a better email marketer by getting our emails delivered."

"Organizations such as Ohio Distinctive prove that having the right kind of email solutions dramatically improve your ability to establish trust with receivers and deliver critical email to the inbox," said Des Cahill, CEO of Habeas. "We want companies to embrace our problem-solving capabilities, so they can do what they do best: develop meaningful relationships with their customers."

About Ohio Distinctive Software, Inc.

Since 1987, we have been providing quality products to help individuals, families, and children. We created, in-house, five nutrition software programs and dozens of children's software titles. Recently we have created several bilingual (Spanish/English) CD-ROM products. In addition, Ohio Distinctive Publishing, Inc. publishes dog and cat books to help keep your family pet healthy and happy. And to help other companies better serve their customers, Ohio Distinctive Solutions, Inc. was established to provide product fulfillment and related services to software publishers and other businesses.

About Habeas, Inc.

Habeas is an email trust authority that re-establishes email as a reliable business communications medium. Habeas enables commercial email senders to certify their communications as legitimate, and helps ISPs and message security vendors make better, more efficient decisions about how to sort inbound mail. By aggregating, analyzing, and categorizing the reputation of millions of email senders around the globe. Habeas is making sure legitimate email gets delivered while spam does not.

Habeas Solutions for senders include best practices certification, Internet whitelisting, and email monitoring services that improve delivery to over a quarter of a million email servers at major Fortune 1000 companies and leading ISPs. Habeas Solutions for receivers include SenderIndex, the industry's leading email reputation database that helps reduce inbound email handling costs and ensures end users receive the email they need.

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com