Enhanced Email Monitor Provides International Mapping of Reputation Inquiries, Lifecycle Monitoring and Rich Data Analysis to Improve Email Delivery, Performance and Accountability; 5 Million Receiving Networks Now Leveraging Habeas Daily

News Facts

• Habeas, Inc., the world leader in on-demand email reputation services, today made email reputation monitoring easier and more effective with the summer release of its Email Monitor. New features present leading-edge email delivery and reputation data, timely analysis and insight for marketing, sales and customer service practitioners that send email to prospects, customers, partners and influencers.

• Five million receiving networks in more than 190 countries - an increase of 2.5 million networks since 2006 - check the Habeas Network more than 800 million times daily to determine the email reputations of organizations that send to their systems. With access to the largest email reputation network in the world, senders on the Habeas SafeList - who have demonstrated exceptional email practices - receive delivery uplift to these networks which include leading ISPs, Fortune 2000 companies, government agencies and universities worldwide.

• Habeas now empowers senders to analyze receiving networks checking their email reputation against the SafeList - the world's largest reputation whitelist - providing frequency and geographic information within a real-time map with tabular data. The intuitive, color-coded interface highlights active areas, and users can zoom in/out in a familiar Web experience to view SafeList activity and details in every time zone. SafeList Monitor, combined with existing demographic data, enables business users to plan and execute a variety of marketing, sales and customer relationship management (CRM) activities including targeted offers, account-based communications, regional tours and direct mail, radio and television campaigns.

• Habeas compliance monitoring enhances email delivery to any network by helping to ensure senders comply with a variety of best practices that receivers use as indicators of spam and unwanted email streams before allowing email to enter their systems. Proactive testing determines deliverability performance, and Habeas reports on 15 types of data via its intuitive dashboard to provide actionable recommendations that improve email reputations.

• SafeList customers receive alerts regarding problems with sending practices, email infrastructures and identification and authentication configurations. Habeas also manages placement on ISP proprietary whitelists to improve sender reputations.

The enhancements to Habeas' email reputation services address the needs of business users by increasing their ability to track email delivery, resolve sender reputation issues and rely on campaign data for reporting.  Habeas presents this information in a user-friendly reputation dashboard that combines a list of networks checking each sender, when they checked and a geographic map of the networks' locations.  The dashboard also includes a delivery graph and feedback report with flexible time ranges, and clear and actionable recommendations to improve sender reputation.

Habeas provides the most powerful reputation system to enhance email delivery and performance.  Business users can now rely on dynamic data to help interpret, share and account for reputation results.  To support customized reporting, Habeas' Email Monitor aggregates and charts data based on a selected time period or location.  Habeas' Email Monitor Dashboard provides graphical and numerical displays of the data, which can easily be exported in XML and Excel formats for further analysis and integration.

"Quarter after quarter, Habeas provides email reputation services that enable our team to proactively monitor and improve email delivery and performance that benefits our customers.  This release gives me a new perspective on the value of the Habeas SafeList, and includes on-demand tools to better manage and communicate accountability," said Sal Tripi, Director of Operations, Publishers Clearing House.

"Once an email reputation is marred by inadequate or irresponsible email practices, delivery rates and business results are dramatically impacted. Habeas provides expertise, on-demand services and intelligence to help organizations protect email privileges and improve business outcomes.  Habeas leads the industry with the richness and depth of data for commercial email senders," said Des Cahill, CEO of Habeas.  "Our Summer 2007 release arms marketing, sales and service practitioners with new insight and accountability to effectively monitor and improve email reputations and performance."

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com