Habeas Delivery Monitor and Safelisting Services Integrated Into Puresend Platform to Ensure Best Practices for Its ESP Offering

MOUNTAIN VIEW, CA — January 03, 2007 — Habeas, Inc., the company that certifies the reputations of legitimate email senders, today announced a partnership with Puresend, a web-based (ASP) software and services provider that arms marketers of all sizes with powerful fundamental and sophisticated tools they need to build, manage and evolve their email marketing success. Under the agreement, Puresend will integrate Habeas Delivery Monitor and Safelisting services into its platform to provide its customers a seamless way to better monitor their email reputation to ensure the maximum effectiveness of their email marketing programs. For Habeas, the deal marks another engagement with an industry-leading ESP as its solutions gather further market penetration.

Habeas solutions enable companies to identify themselves as adopters of email best practices, and track and increase the delivery rates of their legitimate email. By actively supporting Habeas' monitoring and compliance solutions, Puresend gains greater insight into the delivery metrics and reputation status of its customers' domains and IPs. These new business extensions allow Puresend to move beyond providing marketing tools for content to ongoing monitoring and proactive management of customer reputation information.

"Our clients' sending reputation is the most critical component affecting their ability to deliver relevant messages to their customer base," said Cliff Seltzer, CEO of Puresend. "Incorporating Habeas' suite of services into our Purecast platform is another step we have taken to provide our sophisticated users with the most useful features and functionality they need to achieve success for their varied email programs."

"Habeas is constantly looking to partner with emerging technology leaders like Puresend that recognize the value in offering customers access to the complete deliverability metrics of their email marketing campaigns," said J.F. Sullivan, vice president of marketing at Habeas. "Our solutions, combined with those of Puresend, enable businesses to reliably use email to effectively communicate with customers and prospects and achieve their business objectives."

About Puresend

Puresend offers complete web-based (ASP) software and services to marketers of all sizes with powerful tools needed to build, manage and grow successful email marketing programs. Six years of in-market performance and continuous product improvement, custom attention to changing user needs, leading edge technical infrastructure, and 24 x 7 monitoring and support have made Puresend the choice of very large and demanding email marketers. Its success is driven by focusing solely on its email deployment solutions, while offering superior value and quality to its customers. Puresend is privately held and is based in New York City.

About Habeas Inc.

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas Email Monitor, an on-demand application that enables businesses to analyze, improve and manage their email and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest email reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound email. For more information, visit www.habeas.com.

Contact:

Habeas
Erick Mott
779 E. Evelyn Avenue
Mountain View, CA 94041
Phone: 650-694-3364
emott@habeas.com