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Habeas SafeList

Easily Identify Senders Who Adhere to Best Practices

The Habeas SafeList can be directly integrated into an email infrastructure to identify senders, based on their reputation, whose emails can bypass receiver content filters and safely be delivered directly to the inbox. Safelisted senders are contractually bound to adhere to email best practices and submit to a regular Habeas audit of their email and privacy policies, as well as business processes – so you can rest assured they are legitimate emailers. The SafeList is available to any receiver of any size via DNS query and is not limited to members of the Habeas Reputation Network.

SafeList senders must pass a rigorous audit that includes:

  • Reverse DNS, open relays, MX and SPF record checks
  • Examination of blacklists and complaint board history
  • Review of Habeas complaint feedback database
  • Domain registration
  • General compliance with CAN-SPAM guidelines
  • Subscription and address collection methods
  • Identification of opt-in permission levels
  • Appropriate list hygiene methods
  • Complaint and abuse handling and reporting systems

More audit requirements

Benefits of Habeas SafeList

  • Reduce message handling costs by dropping more spam at the edge of your network
  • Avoid "false positives" by identifying legitimate email that may bypass content filters
  • Utilize email sender characteristics to implement your message handling policies more efficiently
  • Tighten content filters without increasing the risk of dropping legitimate email or routing it to the bulk folder
  • Reduce escalating costs of email growth by more accurately throttling email traffic and reducing the load on mail servers and message security applications
  • Maintain customer satisfaction by ensuring customers receive the mail they want

More Information

Contact us to find out how you can better manage inbound email by accepting email based on senders' reputations.




Resources

Free Habeas RepCheck