Habeas SafeList Requirements are a set of best practices that are examined as part of the Habeas Audit reputation assessment. By identifying problem areas and conforming to industry best practices, corporations can be placed on the SafeList, the industry's premier Internet whitelist, to improve email delivery rates.

Senders who have a good reputation as demonstrated by exceptional email sending practices receive credentials from Habeas, a respected third-party Email Reputation Services provider, and are able to assert their best practices and improve their inbox delivery rates to over four million ISP and enterprise email networks.

Habeas SafeList Standards Include

• Verifiable opt-in permission from email recipients 
• Visible and functional unsubscribe capability on all emails and Web pages
• Unsubscribe requests processed within 10 business days
• Removal policy for email addresses that bounce repeatedly
• Clear, accurate subject lines that correctly describe email content
• May not send to harvested email addresses
• Clearly posted privacy policy
• System for accepting and processing complaint and abuse reports
• Valid physical postal address included in all email messages
• Require use of email authentication, such as SIDF/SPF
• Maintain recipient complaint levels below industry standard levels

For more information, see the Habeas Sender Acceptable Use Policy.

Habeas Audit Process

Habeas examines the following areas:

• Blacklists and complaint board history
• Reverse DNS entries, open relays, MX and SPF records
• Review of Habeas complaint feedback database
• Posted privacy policy review
• Corporate identity and physical address verification
• Domain registration
• Known affiliate audit (use of affiliates)
• General compliance with CAN-SPAM guidelines
• Subscription and address collection methods
• Opt-in permission levels identification and compliance tests
• Mail stream identification & classification
• Audit and Identification of qualified sender IPs and Domains
• Identification of Habeas compliant email
• Functional unsubscribe mechanism and removal times
• Use of Anti-Phishing / anti-fraud measures
• List hygiene methods
• Bounce handling
• Complaint and abuse handling and reporting systems
• Mailing list size and ISP destination requirements
• Email Monitor ISP delivery performance testing of sender production email

More Information

SafeListed Senders consistently see delivery rates improved by over 20 percent compared to non-SafeList customers.

To find out more information before applying, you can contact a Habeas representative by filling out our contact form, calling 650-694-3300 or sending an email to delivery@habeas.com.

We will only use your information to contact you about your application and assess your eligibility for the SafeList. We will not provide your information to any third party. See our Privacy Policy.