|  | What is transactional opt-in?Transactional opt-in refers to an email address collection practice in which a vendor adds a customer to its mailing list because a transaction has taken place. In most cases, the customer has not explicitly requested to be included on an email list to receive commercial email. If the customer is notified at the point of collection that the address will be added to a mailing list, then addresses collected using this practice are eligible for SafeListing. However, if no notification is provided, Habeas considers this method of address collection equivalent to opt-out, and therefore not eligible for SafeListing.
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