FAQ: How does Habeas work with email service providers?ESPs provide valuable services to commercial mailers, but they do not provide certification and reputation services. They do not have established relationships with ISPs and MTAs (mail transfer agents, i.e. mail servers) to ensure your email receives preferential treatment in the spam filtering process.
Many factors can affect email deliverability including, but not limited to, infrastructure set-up, past emailing practices, customer/recipient feedback, Internet blacklists and your reputation as a mailer. While ESPs can help you with many of these items, they can't help you with all of them.
Habeas offers complementary services that help improve delivery whether you outsource your email or not. This is why top-tier ESPs such as EmailLabs and others have decided to partner with Habeas to help improve their customers' delivery rates.
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