With Return Path’s certification program you can quickly identify the very best senders and reduce false positive rates. You profit from a simplified email screening process and happier customers.
How Certification Works
ISPs use our lists because of their high quality and size and because they have proven effective in preventing false positives. In fact, our Safe list is currently used on 300 million mailboxes and our Certified list is used on more than 1.3 billion mailboxes.
Additionally, ISPs using the certification lists reduce sender support costs. After implementing the lists, a receiver does not need to spend time on the phone with ‘pesky marketers’ who complain they are being unfairly blocked. Instead, refer them to the certification program. If they comply with the program’s high standards, they will get delivered. If not, they really have nothing to complain about – the program standards are openly published. Senders in the program receive detailed compliance reports that inform them if they ever are in danger of falling out of compliance and being removed.
By adding Return Path’s Certification to your filtering arsenal, you can confidently and aggressively target spam with less risk of accidentally filtering the messages your customers actually want. Top Internet services providers like Windows Live Hotmail and Yahoo! leverage the Certified list in their filtering decisions. Joined with leading filtering solutions such as Spam Assassin, IronPort Systems and Cloudmark, Return Path Certification’s receiver footprint is unparalleled.
The demand for more accurate, more responsive message filtering continues to intensify. While it may never be possible to weed out every bad email while letting through every good one, we can help you get a whole lot closer to that worthy goal.
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